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Managers and employees need to be optimistic with regard to the advantage of cultural change;otherwise they will be unwilling to make the attempt.
Cardinal Utility Functions
Utilize numerical values to represent the level of satisfaction or utility that consumers derive from different bundles of goods and services.
Ordinal Utility Functions
A representation of a consumer's preference ranking for different bundles of goods, without specifying the exact level of satisfaction.
Basic Assumptions
Foundational beliefs or principles that are accepted as true without proof, forming the basis of further argument or reasoning.
Indifference Curve
A graph showing different combinations of two goods that provide equal satisfaction and utility to a consumer.
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