The Least Effective of the Following Influence Methods Is

question 82

Multiple Choice

The least effective of the following influence methods is:

• A) rational persuasion
• B) inspirational appeal
• C) consultation
• D) coalition

---

Definitions:

Focus Groups

A qualitative research method in which a small group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.

IMC Efforts

Integrated Marketing Communications strategies employed to unify and coordinate all marketing messages and tools to deliver a consistent message.

Feedback

Information given to an individual or organization about its performance, products, or services, used to make improvements.

Marketers

Individuals or companies that promote and sell products or services to consumers or other businesses.