____ Is a Medium's Capacity for Carrying Multiple Cues and Providing

question 123

Multiple Choice

____ is a medium's capacity for carrying multiple cues and providing rapid feedback.

• A) Cultural context
• B) Semantics
• C) Meta-communication
• D) Media richness

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Definitions:

Demographics

Statistical data relating to specific populations, including information on age, gender, income, education level, and ethnicity, among other variables.

Psychographics

The study and classification of people according to their attitudes, aspirations, and other psychological criteria, often used in marketing to understand consumer behavior.

VALS System

Stands for Values, Attitudes, and Lifestyles system; it is a proprietary research methodology used for psychographic market segmentation and research.

VALS Typology

A classification system that segments consumers based on their values, attitudes, and lifestyles to predict behavior.