Explain the Concept of Media Richness

question 40

Essay

Explain the concept of media richness.Identify the implications of this concept for (a)routine task-related communication and (b)the resolution of complex problems and important emotionally-based interpersonal issues.

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Definitions:

Soft Rationing

Internal limitations set by a company on the amount of funds allocated for new investments or projects.

Operating Leverage

A measure of how revenue growth translates into growth in operating income, demonstrating the proportion of fixed versus variable costs a company has.

Fixed Costs

Expenses that remain constant regardless of how much is produced or sold, including rent, salaries, and insurance costs.

Accounting Break-Even

The point where total sales equal total expenses, and the company makes no profit but also incurs no loss.