In Learning from Experience: Julia Stewart,Chairman and CEO of DineEquity,Stewart

question 57

True/False

In Learning From Experience: Julia Stewart,Chairman and CEO of DineEquity,Stewart finds that the best form of communication is e-mail.

---

Definitions:

Central Route

A pathway of persuasion based on the thoughtful and analytical consideration of arguments, leading to lasting attitude change.

Self-Esteem

An individual’s overall subjective emotional evaluation of their own worth, which can affect their mental health and motivation.

Self-Monitoring

The degree to which individuals regulate their behavior to fit social cues and contexts, often adjusting their actions and expressions to appeal to others.

Narrative Transportation Theory

A theory suggesting that when people lose themselves in a story, their attitudes and intentions can be changed to reflect that story.