A Foreign-Country Entry Vehicle in Which a Firm Uses an Intermediary

question 79

Multiple Choice

A foreign-country entry vehicle in which a firm uses an intermediary to perform most foreign marketing functions is referred to as ________.

• A) exporting
• B) joint ventures
• C) licensing
• D) comarketing

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Definitions:

Higher Needs

In Maslow's hierarchy, these are psychological needs relating to self-fulfillment, such as self-actualization and esteem needs, considered more complex than basic physiological or safety needs.

Actual Survival

The real, physical continuation of life or existence, especially under adverse conditions.

Hierarchy of Needs

A psychological theory proposed by Abraham Maslow that prioritizes human needs from the most basic physical needs to higher-level psychological needs and self-fulfillment.

Physiological Needs

Basic physical requirements necessary for human survival, such as food, water, and shelter.