Successful Differentiation Enables Firms to Set Prices at the Industry

question 23

Multiple Choice

Successful differentiation enables firms to set prices at the industry average and gain market share or ________.

• A) lower prices over those of competitors and gain higher margins
• B) raise prices over those of competitors and gain higher margins
• C) set prices above industry average and gain a smaller market share
• D) set prices below industry average and gain a larger market share

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Definitions:

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