Coke and Pepsi Have Spent Billions of Dollars to Build

question 151

Multiple Choice

Coke and Pepsi have spent billions of dollars to build brand equity and customer loyalty as a result of their products being so similar. These firms do not motivate buyer loyalty with ________.

• A) aggressive pricing
• B) creative television commercials
• C) appeals to a desire for youth
• D) negative ad campaigns

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Definitions:

DNA

Deoxyribonucleic acid, a molecule that carries the genetic instructions used in the growth, development, functioning, and reproduction of all known living organisms and many viruses.

Heterozygous

A genetic condition where an individual has two different alleles of a gene.

Homozygous

A genetic condition where an individual has two identical alleles for a particular gene.