Several Factors Influence the Threat from New Entrants Including Economies

question 102

Multiple Choice

Several factors influence the threat from new entrants including economies of scale, brand identity, and ________.

• A) switching costs
• B) buyer volume
• C) price sensitivity
• D) supplier concentration

---

Definitions:

Field Research

A method of collecting data through direct observation or interaction with subjects in their natural environments.

Data Collection

The process of gathering and measuring information on variables of interest in a systematic fashion, enabling one to answer research questions, test hypotheses, and evaluate outcomes.

Survey

A method for collecting quantitative or qualitative data in which a group of individuals is questioned about their opinions, behaviors, or knowledge.

Unethical Behavior

Actions or decisions that violate moral codes or principles, often compromising honesty, fairness, and integrity.