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Refer to the information provided in Figure 6.13 below to answer the question that follows. Figure 6.13
-Refer to Figure 6.13. If Arthur moves from indifference curve 1 to indifference curve 2, then Arthur's
Department Store Branch
A subsidiary location of a major department store, often found in different cities or areas from the main store.
Retail Image
The perception that consumers have of a retail store, influenced by its branding, service quality, and overall shopping experience.
Shopper's Mind
Refers to the psychology and decision-making processes of consumers as they engage in the act of shopping, including motivations and behaviors that influence their purchase decisions.
Product Mix
The complete set of products and services offered by a company to meet customer needs and maximize market coverage.
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