Focus Groups Include________ Participants with Specific ________ to Help Media

question 80

Multiple Choice

Focus groups include________ participants with specific ________ to help media consultants decide which political ads to use.

• A) eight to twelve; income levels
• B) eight to ten; racial identities
• C) eight to twelve; demographic characteristics
• D) five to eight; likes and dislikes
• E) twelve to sixteen; party preferences

---

Definitions:

Marketing Dashboard

A tool used to visually display key marketing metrics and KPIs at a glance, allowing businesses to monitor and measure performance and make informed decisions.

Marketing Metric

Quantitative measures used to track the performance and effectiveness of marketing activities against predefined targets or benchmarks

Gantt Chart

A visual project management tool that outlines tasks or activities against time, helping in scheduling and tracking project progress.

Marketing Program

A strategic plan that combines all marketing goals and tactics into one comprehensive, cohesive approach aimed at promoting a product or service.