All Qualitative Interview Techniques Are Rooted in a Few Basic

question 19

Multiple Choice

All qualitative interview techniques are rooted in a few basic principles. Qualitative interviews assume different forms depending on the type of study, but some important principles are consistent no matter what the design. As compared to general survey interviews, qualitative interviews are based _____.

• A) the use of standardized questions with no flexibility
• B) the use of standardized questions
• C) a rigid format with no room for adjustment
• D) a deliberate plan but are inherently flexible.

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Definitions:

Running Shoe

A type of footwear specifically designed to improve comfort and performance during running.

Institutional Market

A market segment consisting of large organizations such as hospitals, schools, and government agencies that procure goods or services in substantial quantities.

Original Equipment Manufacturer

Companies that produce parts or equipment that may be marketed by another manufacturer.

Hospital

A healthcare institution providing patient treatment with specialized medical and nursing staff and medical equipment.