No Coding Scheme Should Be Used in Content Analysis Unless

question 4

Multiple Choice

No coding scheme should be used in content analysis unless it has been carefully pretested. The researcher must decide what manifest or latent contents of communications will be regarded as indicators of the different attributes that make up research variables, develop and define these _____, and use them in the actual coding of several units of observation.

• A) operational definitions
• B) actual definitions
• C) tested definitions
• D) proposed definitions

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Definitions:

Bimodal

A distribution with two different modes, or peaks, in a set of data, indicating two dominant frequencies or values.

Normal Distribution

Normal distribution, often called a bell curve, describes a symmetrical distribution of data where most values cluster around a central mean.

Outliers

Outliers are data points that differ significantly from other observations, often lying far outside the majority of a data distribution.

Parameter

A numeric characteristic that describes and summarizes an entire population of data.