Discuss the Four Primary Means of Contacting Consumers When Conducting

question 88

Essay

Discuss the four primary means of contacting consumers when conducting surveys to collect quantitative data. How does the marketer choose the method to use?

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Definitions:

Nominal

Pertaining to data classified into mutually exclusive categories without any order or rank.

Ordinal

Refers to a type of categorical variable with a set order or scale, but without a fixed interval between its values.

Level Of Measurement

The classification of a variable according to the attributes it can measure, such as nominal, ordinal, interval, or ratio scale.

Grouped Frequency Distribution

A way of summarizing data by grouping values together into classes or intervals and displaying the count of data points within each class.