Physiological-Response Testing Is Popular with Researchers Because

question 89

Multiple Choice

Physiological-response testing is popular with researchers because

• A) these tests allow them to charge more.
• B) logical responses are the key to understanding consumers.
• C) emotions trigger physiological responses that can be measured.
• D) redemption rates are easily measured.
• E) physiological responses are very subtle.

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Definitions:

Test Statistic

A measure calculated from sample data during a hypothesis test used to determine whether to reject the null hypothesis.

T-Distribution

A probability distribution that arises when estimating the mean of a normally distributed population in situations where the sample size is small and population standard deviation is unknown.

Confidence Interval

A set of numerical values, obtained from statistical analysis of a sample, which is expected to encompass the actual value of a parameter from a larger, unspecified population.

Standard Error

An estimate of the standard deviation of a sampling distribution, reflecting the accuracy with which a sample represents a population.