Bell Canada Contacted 1000 Customers and Surveyed Them to Find

question 9

Multiple Choice

Bell Canada contacted 1000 customers and surveyed them to find out their opinions on Bell Canada and its competitors. This is an example of

• A) a validity test.
• B) primary research.
• C) a reliability test.
• D) secondary research.
• E) a hypothesis.

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Definitions:

Visual Image

A mental representation of an object, scene, or face that can be recalled or imagined in the absence of the physical presence of it.

Sensory Memory

The shortest-term element of memory, it is the ability to retain impressions of sensory information after the original stimuli have ended.

Long-Term Memory

The aspect of our memory system that is capable of storing a vast amount of information for periods ranging from minutes to a lifetime.

Short-Term Memory

The part of memory that temporarily stores information for a brief period, typically from seconds to a few minutes.