When a Company Finds Itself in a Crisis Situation, __________

question 43

Multiple Choice

When a company finds itself in a crisis situation, __________ play(s) a vital role in reputation management.

• A) strategic planning
• B) public relations
• C) sales promotion
• D) marketing departments
• E) marketing communications

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Definitions:

Persuade

To convince someone to do or believe something through reasoning or argument.

Proposal

A document that offers a solution to a problem or a course of action in response to a need.

Audience

The group of people who watch, read, or listen to something, especially a show, movie, or speech.

Credibility

The quality of being trusted and believed in, often based on a track record of accuracy or reliability.