In Marketing Research, a Group of People with a Certain

question 40

Multiple Choice

In marketing research, a group of people with a certain specific age, gender, or other demographic characteristics is called a

• A) sample.
• B) population.
• C) universe.
• D) Both A and B are correct.
• E) Both B and C are correct.

---

Definitions:

Trait Theory

A perspective in psychology that classifies and analyzes the structure of personality by measuring, identifying, and comparing behavioral patterns and characteristics.

Humanistic Theory

Humanistic theory is a psychological perspective that emphasizes the study of the whole person, looking at human behavior not only through the eyes of the observer but also through the eyes of the individual experiencing it.

Identifying Traits

The process of recognizing and categorizing specific characteristics or qualities that distinguish an individual or thing.

Individualism

A theory centered around the concept of maximizing individual liberty while minimizing control by state or collective entities.