If Canadian Geographic Wanted to Test Its Target Audience's Awareness

question 48

Multiple Choice

If Canadian Geographic wanted to test its target audience's awareness of a radio spot after the audience has been exposed to the message, it would be conducting a(n)

• A) recall test.
• B) recognition test.
• C) opinion-measure test.
• D) pre-test.
• E) physiological response test.

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Definitions:

Pulse Deficit

The difference between the heartbeats felt at the wrist and the beats heard through a stethoscope at the chest, indicating a possible cardiac issue.

Dysrhythmia

An abnormality in the rhythm of the heart, which can include irregular, too fast, or too slow heart rates.

Inefficient Contraction

A condition where the muscles do not contract effectively, which can impact various bodily functions and physical activities.

Antipyretic Medication

Drugs used to reduce or prevent fever by lowering the body temperature.