Which of the Following Is NOT a Common Criterion for Evaluating

question 86

Multiple Choice

Which of the following is NOT a common criterion for evaluating creative using the managerial approach?

• A) Is the ad misleading?
• B) Will be ad generate sales?
• C) Should the ad be researched?
• D) Does the ad communicate the creative objectives?
• E) Is the ad memorable?

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Definitions:

Plant Asset

A plant asset is a long-term tangible asset used in the operation of a business that is not intended for resale, such as machinery, buildings, and equipment.

Market Value

The immediate cost at which one can buy or sell a service or asset.

IRS

The Internal Revenue Service, the U.S. federal agency responsible for administering and enforcing the tax laws and collecting federal taxes.

Tax Return

A form or forms filed with a government body reporting income, expenses, and other pertinent tax information, used to calculate tax liability.