The Values, Beliefs, Norms, and Practices Shared by All Employees

question 17

Multiple Choice

The values, beliefs, norms, and practices shared by all employees of an organization is called the

• A) corporate knowledge.
• B) corporate culture.
• C) corporate mission statement.
• D) corporate personality.
• E) human resources policy.

---

Definitions:

Product Samples

Free or low-cost portions of a product distributed to consumers to try before making a purchase decision, serving as a promotional tool.

Premiums

Items offered for free or at a reduced price as an incentive to purchase a product or to reward loyal customers.

Sales Promotion Expenditures

The financial investment allocated towards marketing strategies and campaigns designed to increase immediate consumer demand and stimulate sales of a product or service.

Consumer-Oriented Sales Promotions

Marketing strategies aimed at inducing consumers directly to purchase products through methods such as coupons, discounts, and contests.