Why Is Shopper Marketing Considered a Component of Experiential Marketing

question 36

Essay

Why is shopper marketing considered a component of experiential marketing? Give an example of experiential marketing you experienced that illustrates this?

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Definitions:

Temporal Conditioning

A form of conditioning in which the passage of time serves as the conditioned stimulus.

Salience

The property of a specific stimulus that allows it to become readily associated with a particular unconditioned stimulus (UCS).

Trace Conditioning

When the conditioned stimulus (CS) is presented and terminated prior to unconditioned stimulus (UCS) onset with this conditioning paradigm.