Among the Various Categories of Sponsorships, the Largest in Terms

question 71

Multiple Choice

Among the various categories of sponsorships, the largest in terms of dollars invested by marketing organizations is

• A) sponsorship of the arts.
• B) cause sponsorship.
• C) sponsorship of international events.
• D) sponsorship of local sports leagues.
• E) sports sponsorship.

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Definitions:

Advertising Campaign

A series of advertisement messages that share a single idea and theme aimed at reaching a particular audience.

Net Operating Income

The earnings a business achieves following the removal of operational costs from the income earned through its activities.

Break-even Point

The break-even point is the level of production or sales at which total revenues equal total costs, resulting in no profit or loss.

Break-even

The point at which total revenues and total expenses are equal, resulting in no net loss or gain.