In Order to Incorporate Direct Response Advertising a Marketer Would

question 61

Multiple Choice

In order to incorporate direct response advertising a marketer would need the following to its target audience

• A) a convincing sales message
• B) a response mechanism
• C) product information
• D) A and C are both correct
• E) A, B and C are correct

Recognize the role of punishment strategies and their appropriate application in management.

Understand the influence of environmental factors and reinforcement schedules on behavior and motivation.

Understand the concept and application of negative and positive reinforcement in management.

Recognize the effectiveness of different reinforcement schedules on behavior.

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Definitions:

Peripheral Fibers

Nerves located outside the central nervous system, involved in the transmission of sensory and motor signals to and from the central body.

Brady-

A prefix used in medical terminology to denote a slowness in rate or frequency, such as in bradycardia (slowness of the heart rate).

Hyper-

A prefix denoting above normal, excessively high, or increased in quantity.

Hypo-

A prefix denoting below, under, or less than normal, often used in medical terms to indicate a deficient or decreased state.