What Must a Company Think About Prior to Investing in Social

question 11

Essay

What must a company think about prior to investing in social media?

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Definitions:

Skills and Capabilities

The abilities and expertise that individuals possess, enabling them to perform specific tasks effectively.

Organisation Development

A branch of study committed to elevating the capabilities and knowledge of individuals to foster more successful change and performance in organizations, through a combination of research, theoretical insights, and practice.

Behavioural Science

The study of the interactions among organisms and their environment, focusing on the psychological, social, and biological aspects of behavior.

Organisational Effectiveness

The measure of an organization's efficiency in achieving its goals and objectives with the optimal use of resources.