While Advertising Is Primarily Concerned with Product Image, Public Relations

question 27

Multiple Choice

While advertising is primarily concerned with product image, public relations concerns itself with

• A) delivering services.
• B) customer needs.
• C) public understanding and acceptance.
• D) brand equity.
• E) features and attributes.

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Definitions:

Representative

Term used to describe a subset or a sample that accurately reflects the larger population or dataset from which it is drawn.

Mean

The mean is the average of a set of numbers, calculated by dividing the sum of these numbers by the count of the numbers.

Observations

Data points or individual pieces of data collected through experimentation, measurement, or survey.

Expenditures

Money spent by an individual or organization for goods or services.