Ketchum Public Relations Has Identified Levels of Measuring Public Relations

question 90

Multiple Choice

Ketchum Public Relations has identified levels of measuring public relations effectiveness. They are

• A) outputs, outcomes, and business results.
• B) objectives, outgrowths, and outcomes.
• C) outputs, objectives, and outcomes.
• D) outputs, outgrowths, and objectives.
• E) outputs, outways, and outcomes.

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Definitions:

Portfolio

An assortment of financial assets owned by a person or an organization.

Beta

A criterion for the volatility, or established risk, inherent in a security or portfolio ensemble in the context of the broader market.

Portfolio

A collection of financial investments like stocks, bonds, commodities, cash, and cash equivalents, including mutual funds and ETFs.

Risk-Free Asset

An investment with a guaranteed return and no possibility of default, typically associated with government bonds.