The Most Common Consumer Promotion Objective Is Trial Purchase

question 4

True/False

The most common consumer promotion objective is trial purchase.

---

Definitions:

Credit Sales

Transactions in which goods or services are provided to a customer with the agreement that payment will be made at a later date.

Accounts Receivable

The money owed to a company by its customers for goods or services that have been delivered but not yet paid for.

Cash Collections

The process of gathering all payments or receivables a company has earned from its sales or services.

Budgeted Sales

A financial estimation of the future sales revenue of a company over a specific period, forming part of the broader company budget.