Which of the Following Is NOT a Form of Direct

question 50

Multiple Choice

Which of the following is NOT a form of direct response television?

• A) a 30-second commercial that sells something
• B) a home shopping network
• C) an infomercial
• D) a 60-second commercial that sells something
• E) a personal video recorders

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Definitions:

Price Ceiling

A government-imposed limit on how high a price can be charged for a product or service, often set below the equilibrium price to keep goods affordable.

Consumer Surplus

The disparity between what consumers are ready and able to spend for a product or service and the amount they end up paying.

Price

The financial expenditure involved in obtaining a product or service.

Competitive Industry

An industry characterized by many firms, free entry and exit, and a product for which every seller is a price taker.