There Are Two Basic Types of Promotion Strategy: Push and Pull

question 83

Multiple Choice

There are two basic types of promotion strategy: push and pull. In a push strategy, demand is created by

• A) directing efforts at salespeople.
• B) directing efforts at consumers.
• C) blitz media campaigns.
• D) lobbying government officials.
• E) directing efforts at intermediaries.

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Definitions:

Optimal Factor Choice

A decision-making process in which a firm determines the most efficient combination of factors of production (labor, capital, etc.) to maximize output or minimize costs.

Weak Axiom of Cost Minimization (WACM)

An economic principle stating that if a set of goods is chosen over another set at the same prices, then the chosen set should not cost more than the other when prices change.

Input Bundle

A combination of resources or inputs used in the production of goods and services.

Unit Costs

The cost incurred by a company to produce, store, and sell one unit of a particular product or service.