A Sales Promotion Brief Would NOT Typically Include

question 76

Multiple Choice

A sales promotion brief would NOT typically include

• A) integrated marketing communication objectives.
• B) target market profile.
• C) market profile.
• D) sales promotion objectives.
• E) competitor activity profile.

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Definitions:

Complementary Goods

Goods or services that are used together, where the consumption or use of one increases the value or demand of the other.

Cross-Price Elasticity

A measure of how the quantity demanded of one good responds to a change in the price of another good.

Demand

The amount of a good or service that consumers are willing and able to buy at a given price over a specified period.

Cross-Price Elasticity

A measure of how the demand for one product changes in response to a price change of another product.