There Are Two Basic Types of Promotion Strategy: Push and Pull

question 83

Multiple Choice

There are two basic types of promotion strategy: push and pull. In a push strategy, demand is created by

• A) directing efforts at salespeople.
• B) directing efforts at consumers.
• C) blitz media campaigns.
• D) lobbying government officials.
• E) directing efforts at intermediaries.

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Definitions:

Acidity

A measure of a substance's ability to donate a proton or accept an electron pair in reactions, commonly associated with pH in aqueous solutions.

Stronger Base

A species with a greater tendency to accept protons compared to another base, often characterized by its higher basicity constant (Kb).

Conjugate Acid

The species formed when a base gains a proton (H+), characterized by the presence of an additional hydrogen compared to the original base.

Conjugate Base

The species that remains after an acid has donated a proton during a chemical reaction.