A Sales Promotion Brief Would NOT Typically Include

question 76

Multiple Choice

A sales promotion brief would NOT typically include

• A) integrated marketing communication objectives.
• B) target market profile.
• C) market profile.
• D) sales promotion objectives.
• E) competitor activity profile.

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Definitions:

Geometric Average Return

The compounded annual rate of return over time, accounting for the compounding of investment returns.

Arithmetic Average Return

A method of calculating the average return of an investment by simply dividing the sum of all returns by the number of periods.

Dollar-Weighted Return

An investment's return that takes into account the timing and amount of capital inflows and outflows, reflecting the investor's actual experienced rate of return.

Geometric Average Return

is a method of calculating the average rate of return on an investment that accounts for the effects of compounding, typically lower than the arithmetic average return.