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__________ Is a Means of Delivering Online Ads Based on a Consumer's

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__________ is a means of delivering online ads based on a consumer's previous surfing patterns.


Definitions:

Statistical Approach

A method of solving problems or making decisions based on data analysis and the principles of probability and statistics.

Objective Methods

Techniques or approaches that rely on quantifiable data to evaluate performance or outcomes.

Online Applications

Web-based platforms or forms that facilitate the submission of information or requests electronically.

Reliability

The degree to which an assessment tool produces stable and consistent results.

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