Which of the Following Is NOT a Common Consumer Promotion

question 62

Multiple Choice

Which of the following is NOT a common consumer promotion objective?

• A) trial purchase
• B) brand awareness
• C) multiple purchases
• D) brand loyalty
• E) repeat purchase

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Definitions:

Abraham Maslow

An American psychologist known for creating Maslow's hierarchy of needs, a theory in psychology that prioritizes human needs.

Gestalt Psychology

A theory of mind and brain positing that the operational principle of the brain is holistic, parallel, and analog, with self-organizing tendencies; or the idea that natural systems and their properties should be viewed as wholes, not as collections of parts.

Representative Sample

A subgroup of a population selected to accurately reflect the characteristics of the larger group it represents for research purposes.

College Students

Individuals enrolled in institutions of higher education to pursue degree programs or other academic credentials.