The Development, Manufacture, and Marketing of Unique Products to Unique

question 21

Multiple Choice

The development, manufacture, and marketing of unique products to unique customers is called

• A) segmentation.
• B) target marketing.
• C) niche marketing.
• D) unique customization.
• E) mass customization.

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Definitions:

Removed

Taken away or eliminated from a certain place or position.

Statistical Probabilities

A measure of the likelihood that an event will occur, expressed as a number between 0 and 1, where 0 indicates impossibility and 1 indicates certainty.

Scientific Theories

Well-substantiated explanations of some aspect of the natural world, based on a body of facts that have been repeatedly confirmed through observation and experiment.

Scientific Process

A methodical approach used in scientific inquiry to explore observations, formulating and testing hypotheses, thereby expanding knowledge.