Sue Received an Email from a Company Asking Her to Enter

question 38

Multiple Choice

Sue received an email from a company asking her to enter an online contest. Her chances of winning would be increased if she forwarded the email to three people. This is an example of

• A) spamming.
• B) viral marketing.
• C) forwarding.
• D) direct mail.
• E) virtual marketing.

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Definitions:

Impulses

Sudden, involuntary urges to act, often driven by emotional or physiological needs.

Personality

refers to the individual differences in characteristic patterns of thinking, feeling, and behaving.

Humanistic Approaches

A psychological perspective that emphasizes the study of the whole person, looking at human behavior not only through the eyes of the observer but through the eyes of the person doing the behaving.

Conditions of Worth

Standards that one feels they must adhere to in order to earn positive regard from others.