A&W Sent a Text Message with a Coupon to a Consumer

question 18

Multiple Choice

A&W sent a text message with a coupon to a consumer who was just up the street from one of its locations inviting them to lunch. This is an example of

• A) permission-based email.
• B) sponsored email.
• C) microsite usage.
• D) location-based targeting.
• E) video messaging.

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Definitions:

Journal Entries

The method used in accounting to record each financial transaction of a company, represented by debits and credits in the financial records.

Pension Expense

The cost recognized by an employer in a defined benefit pension plan for the estimated obligations as well as services provided by employees during the current period.

Amortization

The process of gradually writing off the initial cost of an intangible asset over its useful life.

Unrecognized Gains

Increases in asset values that have occurred but are not yet recorded in the financial statements according to accounting principles.