Which of the Following Is NOT One of the Reasons

question 54

Multiple Choice

Which of the following is NOT one of the reasons cited for the growth of direct marketing?

• A) executives looking for immediate sales returns
• B) expanding media budgets
• C) the availability of database management techniques
• D) managers demanding greater accountability
• E) the expanded use of customer relationship management techniques

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Definitions:

Equipment Installation

The process of setting up and configuring machinery or equipment for use in its intended operational environment.

Goodwill

An intangible asset that represents the value of a company's brand name, customer relationships, and other non-physical assets that contribute to earnings.

Patent

A legal right granted to an inventor or assignee to exclude others from making, using, or selling an invention for a certain number of years.

Copyright

A legal right granted to an author, composer, playwright, publisher, or distributor to exclusive publication, production, sale, or distribution of their original work.