A New Company Has Developed a Profile of Their Target

question 36

Multiple Choice

A new company has developed a profile of their target market. With this information they can purchase a list of possible prospects on a cost-per-name basis from

• A) a direct response agency.
• B) a house list.
• C) a CRM company.
• D) Canada Post.
• E) a list broker.

Explore the challenges and methods of studying non-observable sociological concepts.

Recognize the importance and utility of replication studies in sociological research.

Understand how errors and biases can distort sociological research and data interpretation.

Appreciate the value and application of content analysis in sociological studies.

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Definitions:

Stereotypes

Oversimplified generalizations about a group of people, ignoring individual differences and based on assumptions rather than factual evidence.

Discrimination

The unfair treatment of people based on their race, age, or gender, leading to bias and discrimination.

Groupthink

A mental occurrence happening among a group where the need for consensus or conformity leads to unreasonable or ineffective decisions.

Foot-in-the-Door Technique

A persuasion strategy that involves getting a person to agree to a small request to increase the chances they will agree to a larger request later.