How Does CPM Play a Role in Media Selection? How

question 22

Essay

How does CPM play a role in media selection? How is it calculated?

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Definitions:

Training Event

A specific occurrence or session within a training program designed to impart specific knowledge or skills to participants.

Behaviour Modelling

A training technique that involves demonstrating a desired behavior in a realistic context so that learners can observe and replicate it.

On-The-Job Environment

The physical and social setting in which employees perform their work duties, which can influence their learning, productivity, and satisfaction.

Learned Behaviours

Actions or reactions acquired through experience, observation, or being taught, and not based on innate or instinctive tendencies.