One of the Biggest Advantages of Newspaper Advertising Is

question 81

Multiple Choice

One of the biggest advantages of newspaper advertising is

• A) its longevity.
• B) its geographic selectivity with local markets.
• C) its long lead time.
• D) the lack of competition.
• E) the expense of an individual newspaper.

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Definitions:

Place Theory

A theory explaining how the inner ear registers the frequency of sounds, based on the location along the cochlea’s basilar membrane that sound waves peak.

Cones

Visual receptors that respond to greater light intensities and give rise to chromatic (color) sensations.

Visual Sensations

The experience derived from light stimulating the visual receptors in the eyes, leading to visual perception.

Frequency

The number of occurrences of a repeating event per unit of time, often applied to waves or vibrations.