One of the Risks of Using Sales Promotions Is That

question 61

Multiple Choice

One of the risks of using sales promotions is that used too often they can

• A) raise the brand's profit margin.
• B) hurt the brand's image.
• C) generate large profits.
• D) lower profit margins.
• E) Both B and D are correct.

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Definitions:

Objective Credibility

The degree to which information or arguments are supported by factual evidence and can be verified independently.

Truthfulness

Truthfulness is the quality of being honest and transparent in one’s words and actions, ensuring accuracy and straightforwardness.

Observable Facts

Information or phenomena that can be noticed and verified through direct observation or evidence.

Qualitative Information

Data that approximates and characterizes but cannot be measured with numbers, often involving descriptions and observations.