Advertisements That Use the Comparative Appeal Techniques Always Make Direct

question 31

True/False

Advertisements that use the comparative appeal techniques always make direct comparisons with another brand.

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Definitions:

Morphemes

The smallest units of meaning in a language.

Grammar

In a language, a system of rules that enables us to communicate with and understand others. Semantics is the language’s set of rules for deriving meaning from sounds, and syntax is its set of rules for combining words into grammatically sensible sentences.

Linguistic Determinism

Whorf’s hypothesis that language determines the way we think.

Grammar

The set of structural rules governing the composition of clauses, phrases, and words in a natural language.