The ACCA Model States That Consumers Go Through a Series

question 26

True/False

The ACCA model states that consumers go through a series of stages on the way to taking action. These stages in order are: awareness, conviction, comprehension and action.

---

Definitions:

Sleeping

is a natural periodic state of rest for the mind and body, characterized by altered consciousness and reduced responsiveness to external stimuli.

Reticular Formation

A network of nerves in the brainstem that plays a crucial role in controlling arousal and consciousness.

Alertness

The state of being vigilant and awake, capable of quickly responding to stimuli or challenges in the environment.

Medulla

The innermost part of an organ or structure, notably the medulla oblongata in the brain responsible for regulating vital body functions, such as breathing and heart rate.