The Textbook Discusses Several of the More Common Appeal Techniques

question 60

Essay

The textbook discusses several of the more common appeal techniques. List six of them and list how a popular brand would use the appeal techniques.

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Definitions:

Calvin Coolidge

The 30th President of the United States (1923–1929), known for his conservative economic policies and for overseeing a period of peace and prosperity in the 1920s.

Government-backed Price Supports

Financial mechanisms provided by governments to maintain the market price of specific goods or commodities at a predetermined level.

Deficit Spending

The practice of spending more money than is taken in through revenues, leading to a government budget deficit, often financed by borrowing.

Demobilized Soldiers

Military personnel who are discharged back into civilian life after their service, often following the end of a war or military conflict.