In Advertisements for Colgate Toothpaste, the Main Promise Colgate Makes

question 80

Multiple Choice

In advertisements for Colgate toothpaste, the main promise Colgate makes is that their toothpaste helps fight tooth decay. The fact that Colgate is the only toothpaste to earn the Canadian Dental Association seal of approval is an example of a(n)

• A) key benefit statement.
• B) creative strategy statement.
• C) support claims statement.
• D) positioning statement.
• E) big idea .

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Definitions:

Measurement of Results

The process of quantitatively and qualitatively assessing the outcomes of an action or event, to determine the extent to which objectives and goals have been achieved.

Market Controls

Mechanisms that regulate the behavior and operation of market participants, typically through laws and regulations.

Keeping Up

The act of staying informed or current with developments, trends, or advancements in a particular field or area.

Historical Comparisons

Analyses that look at past events or periods as a way to understand current conditions or predict future trends.