The Glue That Binds the Various Creative Elements of a Campaign

question 81

Multiple Choice

The glue that binds the various creative elements of a campaign together is also called the

• A) central theme.
• B) big idea.
• C) creative strategy.
• D) both A and B are correct
• E) both A and C are correct

---

Definitions:

Progressive Muscle Relaxation

A technique in which individuals deliberately tense and then relax specific muscle groups to reduce stress and achieve physical relaxation.

Implosion

A process of collapsing or being forced inward, often used metaphorically to describe the sudden failure of structures or organizations.

Leader-to-member Interaction

The communication and relational dynamics between those in leadership positions and their followers or team members.

Member-to-member Interaction

The exchange of information, support, or feedback between members of a group or team, outside of formal leadership interactions.