Packaging Can Play a Key Role in Differentiating a Product

question 68

Multiple Choice

Packaging can play a key role in differentiating a product. Dishwashing detergent in tablet form, no-drip spouts on laundry detergent, resealed shredded cheese, are all examples of

• A) being environmentally friendly.
• B) brand equity.
• C) marketing the product.
• D) providing convenience.
• E) protecting the product.

---

Definitions:

Competition

The rivalry among businesses to attract customers and achieve a higher market share.

High Quality

A standard of excellence or superiority in condition or performance, often measured against other similar items or services in terms of durability, reliability, and satisfaction.

Labor Costs

The total expenditure borne by employers for paying their employees, which includes wages, benefits, and taxes associated with employment.

Employee Involvement

Practices and policies that encourage employees to contribute ideas and participate in decision-making within an organization.