Examlex
Brands are more than tangible products, they include a(n) __________ element.
Elasticity
A measure of a variable's sensitivity to a change in another variable, used in economics to describe how the quantity demanded of a good responds to changes in price or income.
Corporate Strategy
A strategy that sets long-term direction for the total enterprise.
Business Strategy
A strategy that identifies how a division or strategic business unit will compete in its product or service domain.
SBU
Acronym for Strategic Business Unit, a separately managed division or unit of a company that has its own mission, objectives, and competitors.
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